With over 100+ KPIs at the country level, this report provides a comprehensive understanding of gift card market dynamics. It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
Dublin, March 11, 2025 (GLOBE NEWSWIRE) -- The "Switzerland Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2025 Update" report has been added to ResearchAndMarkets.com's offering.
The gift card market in Switzerland is expected to grow by 7.9% on annual basis to reach US$1.90 billion in 2025.
The gift card market in the country experienced robust growth during 2020-2024, achieving a CAGR of 8.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 6.9% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 1.76 billion to approximately USD 2.48 billion.
The Swiss gift card market is undergoing significant transformation, led by digitalization, increasing adoption of corporate incentives, and the growing preference for flexible gifting options. The expansion of e-commerce and digital payment solutions is driving the rise of e-gift cards, while companies are leveraging gift cards as effective tools for employee engagement and customer loyalty. Seasonal demand remains a key factor, with retailers capitalizing on festive periods to boost sales.
Additionally, open-loop gift cards are gaining traction, offering consumers greater flexibility in spending choices across multiple retailers. Looking ahead, the market is expected to experience sustained growth, with further digital advancements enhancing personalization and user experience. Corporate partnerships and evolving reward strategies will likely expand the role of gift cards in workplace incentives. However, the increasing prevalence of digital transactions also brings security concerns, prompting investment in fraud prevention and cybersecurity measures. As retailers and financial institutions adapt to these trends, the Swiss gift card market will become more dynamic, catering to changing consumer behaviors and business needs.
Competitive Landscape of the Switzerland Gift Card Market
In the coming years, the Swiss gift card market will continue to expand, driven by digital transformation, evolving consumer demands, and increasing corporate adoption. Established players will likely enhance their digital platforms, while new entrants introduce innovative offerings, such as cryptocurrency-based gift cards, to attract a tech-savvy audience.
Strategic partnerships and acquisitions will further influence the competitive landscape as companies strive to strengthen their market position. Additionally, regulatory oversight will be crucial in maintaining transparency, security, and fair competition within the industry. Implementing consumer protection measures, including fee regulations and expiration policies, will shape market practices and ensure sustainable growth. Overall, the Swiss gift card market is set to become more dynamic, with technological advancements and strategic initiatives paving the way for future development.
Current Market Dynamics
- The Swiss gift card market expansion is fueled by the rapid adoption of digital gifting solutions and the increasing role of gift cards in corporate incentive programs. As businesses seek convenient ways to reward employees and customers, the demand for physical and digital gift cards continues to rise.
- E-commerce has also played a crucial role in the market's expansion as more consumers turn to online shopping and digital payments. The integration of gift cards with popular e-commerce platforms has enhanced accessibility and convenience for both retailers and consumers. As a result, the gift card market in Switzerland is evolving to cater to a diverse range of industries, including retail, hospitality, and corporate sectors.
Key Players and Market Share
- Major retailers such as Migros, Coop, and Manor dominate the Swiss gift card market, primarily offering closed-loop gift cards in their stores. These established players have a strong customer base and leverage their brand reputation to maintain a significant market share. Their extensive distribution networks and partnerships with financial service providers further strengthen their competitive edge.
- However, new entrants are reshaping the landscape by introducing innovative products tailored to changing consumer preferences. For instance, Bitcoin gift cards have emerged as a popular alternative for tech-savvy customers, expanding the market beyond traditional retail offerings. By providing more flexible and digital-first solutions, new players drive increased competition and diversity in the industry.
Digitalization of Gift Cards
- The Swiss gift card market is experiencing a significant shift from physical to digital formats. Consumers increasingly prefer e-gift cards due to their convenience and instant delivery. Major retailers, such as Digitec Galaxus, offer digital gift cards that can be purchased and redeemed online.
- The rapid growth of e-commerce in Switzerland, with consumer electronics leading online sales at 27.3%, has propelled the demand for digital gift cards. High internet penetration and widespread smartphone usage facilitate easy access to online platforms, encouraging digital transactions.
- The digital gift card segment is expected to expand further, aligning with the continuous rise in e-commerce and digital payment solutions. Retailers will likely enhance their digital offerings, integrating personalized and customizable options to attract a broader customer base.
Integration of Gift Cards in Corporate Incentive Programs
- Swiss companies increasingly incorporate gift cards into their employee incentive and customer loyalty programs. This approach offers flexibility and a wide range of choices for recipients, making it an effective tool for motivation and retention.
- This trend is driven by the need for scalable and personalized reward systems in corporate environments. Gift cards provide a tax-efficient method for companies to reward employees and customers, enhancing engagement and satisfaction.
- Using gift cards in corporate programs is anticipated to grow, with businesses seeking innovative ways to incentivize performance and foster loyalty. This trend will likely lead to partnerships between gift card providers and corporations, expanding the market reach.
Seasonal and Event-Driven Gift Card Sales
- There is a noticeable surge in gift card purchases during festive seasons and special events in Switzerland. Consumers opt for gift cards as practical and versatile gifts for occasions such as Christmas, birthdays, and anniversaries.
- The cultural emphasis on gifting during holidays and the convenience of gift cards contribute to this trend. Retailers often promote gift cards with special offers during these periods, further encouraging purchases.
- Seasonal peaks in gift card sales are expected to persist, with retailers potentially introducing themed or limited-edition gift cards to capitalize on this demand. Enhanced marketing strategies during festive seasons will likely boost sales further.
Growth of Open-Loop Gift Cards
- Open-loop gift cards, which can be used at multiple retailers or locations, are gaining popularity in Switzerland. They offer recipients greater flexibility than closed-loop cards restricted to a single retailer.
- Consumer preference for versatility and the ability to choose from various retailers drive the adoption of open-loop gift cards. Financial institutions and payment networks offer such products to support this trend.
- The market share of open-loop gift cards is expected to increase, with more financial institutions and retailers collaborating to offer these flexible options. This expansion will cater to consumer demand for choice and convenience.
Emphasis on Security and Fraud Prevention
- As the Swiss gift card market expands, security and fraud prevention have become critical priorities for industry stakeholders. The growing volume of digital transactions has increased concerns about cyber threats, prompting businesses to implement stringent security measures. Ensuring the safety of gift card transactions is essential to maintaining consumer trust and preventing financial losses.
- The surge in digital adoption has been a key driver for enhanced security measures as consumers and businesses demand safer platforms. Companies invest in encryption, multi-factor authentication, and real-time fraud detection to safeguard transactions. These efforts not only mitigate risks but also contribute to the market's long-term stability.
- Security advancements will continue to shape the Swiss gift card sector over the next two to four years. Increased investment in fraud detection and prevention systems is expected to bolster consumer confidence and protect market integrity. As regulatory bodies tighten compliance requirements, businesses must prioritize security innovation to stay ahead of evolving cyber threats.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 325 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value (USD) in 2025 | $1.9 Billion |
| Forecasted Market Value (USD) by 2029 | $2.48 Billion |
| Compound Annual Growth Rate | 6.9% |
| Regions Covered | Switzerland |
Switzerland Gift Card and Incentive Card Key Players
- Migros
- Coop Supermarkets
- Denner
- Manor
- Aldi
- Digitec Galaxus
- Landi
- Volg
- Ikea
- Lidl
For more information about this report visit https://www.researchandmarkets.com/r/55o485
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