Fresh from its successful introduction at Milan Fashion Week, SEAMM is poised to make a significant impact at Paris Blockchain Week. This event marks SEAMM’s first presentation of its innovative Digital Product Passport (DPP) solution to the web3 community.
During Paris Blockchain Week, Alexandra Maslova, Co-Founder and Co-CEO of SEAMM, will be sharing on stage exclusive insights into SEAMM’s latest DPP product announcement. With a deep understanding of both the fashion and tech industries, Maslova brings a unique perspective to the digital transformation of fashion. She is in Paris throughout the week, eager to share exclusive insights into SEAMM’s product and vision for 2024, particularly in light of the upcoming EU digital passport regulations.
The 2027 rollout of the European Digital Product Passport Regulation is a game-changer for the fashion industry, aligning with the European Green Deal’s sustainability goals. This digital tool will offer detailed insights into the environmental impact of products, including textiles and footwear. Adoption among brands is expected as early as 2024. Initiating preparations in advance will grant the opportunity to experiment, test, learn, and refine your strategy, ensuring optimal readiness by the time the regulation takes effect.
An Exclusive Preview at Paris Blockchain Week; More to Come at NFC Lisbon and NFT Rome
SEAMM’s showcase at Paris Blockchain Week is a precursor to more presentations planned for the web3 conferences NFC Lisbon in May and NFT Rome in June. These events will provide a comprehensive view of SEAMM’s DPP solution, but Paris Blockchain Week offers an exciting teaser of what the digital fashion industry can anticipate in the year ahead.
Alexandra Maslova on SEAMM’s Vision and Strategy: “In a way, we’re like a one-stop-shop, a plug-and-play solution. Imagine not having to worry about blockchain expertise or finding designers. We provide a platform that handles everything,” Maslova explains. “Everyone’s after the same goal at the end of the day – connecting digitally with their audience, and the excitement is palpable when we discuss the possibilities. Today, we’ve brainstormed and identified innovative ways for brands to establish their presence in the digital world and monetize it. By bridging technology with fashion internally, we’re adding real value to brands, offering a fresh perspective on digital fashion.”
ABOUT SEAMM
SEAMM brings physical wardrobes into virtual worlds. The London-based Tech company stands as a first-of-its-kind Phygital Fashion platform. It caters to consumers and creators, functioning as a B2C marketplace and offering a white-label SaaS solution for brands. SEAMM combines advanced fashion tech features such as AR try-on, customisation and digital twin transfers into virtual environments such as Minecraft, Roblox, and Decentraland. SEAMM offers a unique shopping experience for digital and phygital fashion items, ensuring every physical purchase comes with a digital counterpart.
Following an initial funding of $1.7 million from Lydian Group, SEAMM secured another $2.5 million from the same investors. Its portfolio includes companies like Cointelegraph, Crosstower, Swooapp, coin360, Trade Santa, and Bequant. The founders of the Lydian Group have also backed success stories like Skype and Wix.
Experience SEAMM online at seamm.io, or through its apps available on the Apple App Store and Google Play.