VeChain, the sustainable Web3 ecosystem that empowers individuals and enterprises to foster global positive impact, has introduced its new sustainable ecosystem ‘VeBetterDAO’ at Mobile World Congress 2024 in Barcelona, Spain alongside Nobel Laureate Sir Konstantin Novoselov. Designed to incentivize real-world sustainable activity through rewards in the form of the $B3TR token, the circular ecosystem provides unparalleled utility where enterprises and users are empowered to adopt greener lifestyle practices, collectively driving change. The platform, which was introduced during VeChain CEO Sunny Lu’s keynote at the event, is built on the VechainThor blockchain, easily accessed through desktop and mobile application, and is slated for launch this summer.
As we surpass the halfway point in the UN’s commitment to achieving global sustainable development goals (SDGs) by 2030, VeBetterDAO propels these efforts by spreading the onus of sustainable living across both enterprise and the individual. The initiative is dedicated to addressing the multifaceted aspects of sustainability, including climate change, social justice, ethical labor practices, effective leadership and governance, and innovative business models. The platform will also allow users to further explore VeChain’s X-2-Earn initiatives, in which users get rewarded for any number of actions, such as Offset-2-Earn or Cycle-2-Earn. For enterprises, this also means a new opportunity to take advantage of VeChain’s coveted network of partners and access to a community of engaged users, creating new and progressive consumer channels.
Sunny Lu, Co-Founder and CEO of VeChain said: “Our mission is to enable communities to create broad-scale positive impact by engaging companies and incentivizing individual users. By doing so, we encourage long-term sustainable practices for both people and the planet, through blockchain. The responsibility to drive sustainable growth is no longer just in the hands of companies or individuals, but in the collective action both can engage in.”
There is an upward trajectory of investors and consumers prioritizing sustainability when choosing to engage with contemporary brands. Both are seeking enterprise use cases that exemplify a steadfast commitment and forward-thinking business outlook when it comes to responsible living – VeBetterDAO now underpins this.
The platform will also address the critical need for trust and authenticity in sustainability efforts. In a world where greenwashing continues to proliferate in many sectors, VeBetterDAO’s blockchain-based solutions provide transparent and verifiable records of credible sustainable activity. The platform emphasizes the importance of data ownership and privacy, ensuring that users’ contributions to sustainability are recognized and protected. Furthermore, by attributing value to externalities, VeBetterDAO is pioneering a new economic model where sustainable actions have tangible rewards, creating an ecosystem where environmental responsibility and economic incentives align.
Nobel Laureate Sir Konstantin Novoselov, Professor at the National University of Singapore said: “The onus for sustainability is often placed on individuals, who tend to feel sustainable activity is in many ways inaccessible and that their contributions cannot amount to those of industrial, scientific and technological leaders, or global changemakers. VeBetterDAO enters as the panacea to these challenges; by empowering the everyday person to act sustainably every day, the ecosystem is leveling the playing field between the Nobel Prize winner and the individual, showing us not only that each one of our efforts counts as much as the next person’s, but also that collectively, we can drive global change. It gives full control to everyone over our common sustainable future.”
To further strengthen the platform’s economic structure and empower its users, VeBetterDAO and its associated coin will follow fair launch principles and be managed through the VeBetterDAO. VeBetterDAO is designed as a community business platform housing the future of sustainable X-2-Earn applications that leverage the $B3TR token. DAO members can swap their $B3TR for $VOT3 tokens, giving them ownership and a voice in the future direction of the ecosystem. With $VOT3, members can decide on fund allocations to projects operating on the platform that best exemplify impactful sustainable solutions and forward-thinking business practices. In this way, $B3TR holders of VeBetterDAO will be active participants in shaping the future of sustainability.
Antonio Senatore, CTO at VeChain, concluded: “VeBetterDAO will prioritize continuous iteration to provide developers with easy-to-use tools so they can build applications that empower users and enterprises to act more sustainably. Through VeBetterDAO, developers will have access to a robust mentorship network, funding opportunities, and premium marketing exposure to support them in their endeavors to make the world a better place. To that effect, VeChain will be hosting five hackathons in 2024, the first one of which is coming up in mid-March, to facilitate the development of X-2-Earn applications leveraging $B3TR.”
VeBetterDAO is the next step in VeChain’s vision for meaningful sustainable development following the company’s previous partnerships and efforts with ReSea, Walmart, BCG and PwC. It represents the synergy of technology, community, and sustainability. With its innovative approach to tokenomics, governance, and community engagement, VeBetterDAO is engendering a more sustainable and equitable future.
To find out more about VeBetterDAO by reading the new whitepaper, please visit: https://vebetterdao.org/
About VeChain
Founded in 2015, VeChain is the sustainable Web3 ecosystem that empowers individuals and enterprises to foster global positive impact. VeChain’s energy-efficient public blockchain, VeChainThor, provides the infrastructure for enterprises and developers to build applications sustainably, without requiring prior coding knowledge. Through partnerships with some of the world’s largest enterprises, such as BYD, PwC, and Walmart, and a dedication to developer empowerment, VeChain is spearheading the adoption of blockchain technology for enterprises and millions of global users, bringing meaningful change to the world through an emphasis on sustainability.