Roberto Carlos, celebrated Brazilian football star, announced the launch of $RC3 today, his own community cryptocurrency. Fans who hold $RC3 will gain access to exclusive signed merch giveaways, private NFT drops, and other benefits and experiences on Rally, a platform where athletes and their fan communities build shared digital economies powered by social tokens and digital goods and services. Beginning today, Carlos will reward the first 1,000 fans that sign up here with $RC3 tokens valued up to $3 each, based on the token’s price. $RC3 tokens are also available for purchase on Rally.io.
“I’ve been interested in crypto for a while, and excited to take the leap with $RC3 where I can share access and ownership with my biggest fans.” said Carlos. “Throughout my career, I’ve been fortunate enough to build incredible relationships with fans all over the world and $RC3 represents a new frontier to take the connection to the next level.”
With this launch, Carlos becomes one of the first players to enter the vibrant ecosystem of fan tokens and crypto activations in the football ecosystem. The majority of fan tokens to date have been launched by clubs, but individual players have been compensated with these digital assets as well. Carlos is one of the first players to launch his own token.
“There’s a ton of enthusiasm in the international soccer community around web3,” said Nick Millman, VP of Creator Partnerships at Rally. “Fans want more access to their favorite players- not just teams. Roberto’s launch signals an opportunity for his supporters all over the world to create a digital community with benefits and potentially shared value.”
Fans in the U.S. and E.U. will be able to freely purchase $RC3, use it to access benefits, send the token, or “bridge out” back to their local currency. Fans in Brazil will be able to participate in all of these activities apart from bridging out back to fiat currency.
To learn more about $RC3, visit this page.
About Rally
Rally is a social token and NFT platform that allows creators, artists, and organizations to launch their own independent, digital, community-driven economies and keep 100% of what they earn. These economies connect communities across platforms like Twitter, Twitch, YouTube, Instagram, and Shopify. Supporters can use tokens and NFTs to unlock benefits including unreleased content, private communities, backstage passes, early access to tickets, and exclusive merch – all while showing their fan loyalty.
Rally rewards community innovation, activity, and engagement by paying supporters and creators more than $1 million in weekly monetary rewards. Best of all, no crypto experience is required – Rally offers a suite of traditional web2 APIs to make it easier for creators to integrate with their sidechain, including the authentication of fans and blockchain exploration.
Rally was built with regulatory compliance as a major priority in order to ensure creators and supporters have the tools they need to meet regulatory obligations.