SmartStudy, the creator of the cultural phenomenon Baby Shark and brand Pinkfong, announces a partnership with MakersPlace, the premier marketplace for digital art, to launch its first-ever Baby Shark NFT collection this December.
With the most viewed video in the history of YouTube, Pinkfong’s Baby Shark became the most recognizable earworm ever to emerge from the internet and garnered truly global status, reach and affinity. It took the world by storm, generating unprecedented amounts of engagement on the internet, certifying RIAA Diamond (11x Platinum), and recording a 20-week streak on Billboard’s Hot 100.
The world of Baby Shark now enters the world of NFTs, introducing an exclusive opportunity for fans and collectors to own the first-ever official NFT pieces from the viral sensation.
Baby Shark: Collection No. 1 on MakersPlace will offer both unique (1/1) and limited edition pieces, featuring iconic Baby Shark and his family in original, loopable animations, all accompanied by audio that references the genre-defining song.
The drop is available for preview now on MakersPlace, and goes on offer December 2, 2021 at 3:30pm PT.
Bin Jeong, CEO of Pinkfong USA, says: “Having witnessed the massive cultural impact that Baby Shark had on the world and its ability to connect people, we are thrilled to offer collectors and fans an opportunity to own a piece of the cultural icon through digital art and share equity in our journey. As a sensation born on the internet, it is a natural progression for Baby Shark to embrace NFTs, which will be a significant step of the next chapter of Baby Shark’s stamp on the digital landscape.”
Dannie Chu, MakersPlace co-founder and CEO, says: “Over the last year we have seen strong demand from our community for music-inspired NFTs. We want to expand our offerings in this space by providing the platform, tools and curatorial support to help bring great audio-visual works to life on the blockchain. We are thrilled to partner with Pinkfong to bring the world of Baby Shark to the digital arts space.”
In the artistic process of creating Baby Shark: Collection No. 1, forging a connection with the original Baby Shark was key – as was creating something striking and unique that pushed the boundaries of the brand and spoke to digital art collectors.
Visually, Pinkfong aimed to create eye-catching digital art that remixes the Baby Shark aesthetic for the digital art audience. The journey into this new reimagined dream-like world of Baby Shark was inspired by holographic collectors’ playing cards and stickers familiar to the NFT generation, as Baby Shark forays into the world of digital collectible art.
The loopable animation is loyal to the design principles of Pinkfong’s Baby Shark while showcasing the characters like never before; collage techniques, repetition, geometric symmetry, and a trance-like artistic edge.
The accompanying music is a classically composed, bespoke, electronic movement built around the unmistakable melody, and flashes of the iconic vocal. It evolves in perfect synchronicity, layering melodic sounds into subtle crescendo moments throughout.
About Pinkfong
Pinkfong is a global entertainment brand that creates award-winning kids’ content for families around the world. Pinkfong has over 5,000 songs and stories within its vast library of children’s content, which can be accessed on the App Store and Google Play, as well as on YouTube and Amazon Video. Pinkfong’s accolades include YouTube’s Custom Creator Award, Amazon Video Direct Star, and Google Play’s Best Family App of 2014-2017. Visit the Pinkfong website, subscribe to its YouTube channel or follow the company on Facebook, Instagram and Twitter for more information.
About MakersPlace
MakersPlace is the premier NFT marketplace for digital art. Launched in 2018, MakersPlace utilizes blockchain technology to facilitate the sale of authentic, original digital artwork, ensuring rarity and ownership for both creators and collectors. MakersPlace has emphasized accessibility since its inception, and has attracted a large mainstream audience as the first NFT marketplace to accept both cryptocurrency (ETH) and non-cryptocurrency (USD) payments, which it facilitates through crypto wallet and credit card transactions, respectively. MakersPlace helped catapult digital art and NFTs onto the global stage, with the historic sale of Beeple’s Everydays: The First 5000 Days for $69.3 million in partnership with Christie’s auction house in March 2021 – the record price for any digital artwork. Our mission is simple: to enable a vibrant future for digital creativity.